Facts About Promotional Products

Facts & Figures

Last year, American companies spent $18 billion on promotional products.

They are flexible, tangible and long-lasting.

They have a high perceived value.

They compliment target marketing and other advertising media.

They have a much higher recall rate than conventional advertising.

Impact

In a recent study, business travelers at DFW Airport were randomly surveyed about promotional products. They demonstrated the reach and recall strength of promotional products.

71% reported receiving a promotional product in the last 12 months
33.7% had the item on their person
76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months
In comparison, only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week

Influence

52% of participants in the study did business with the advertiser after receiving the promotional product
Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item
52.1% of participants reported having a more favorable impression of the advertiser since receiving the item

Thank you so very much for all you contributed to the great success of our first 5K Run, Walk, and Rock event for Lory’s Place. The artistic expertise you offered was invaluable and made for such a positive outcome! I will definitely look to you again for help on our upcoming projects and events!

Lisa Bartoszek
Lory’s Place Program Director
Hospice at Home, Inc.

Click here to read about some recent success stories.

Exposure

73% of those who used the promotional product that they had received stated that they used it at least once a week
45.2% used it at least once a day
55% of participants generally kept their promotional products for more than a year

From Impact, Exposure and Influence of Promotional Products, a 2004 study by Georgia Southern University

Facts and Figures

A 2005 study by Louisiana State University and Glenrich Business found that an offer of a promotional product, alone or in conjunction with a sweepstakes, drew as many as 500% more referrals than an appeal letter alone and higher recall than traditional media.

Consider these numbers:

Recall rate of banner ads - 27%
Recall rate of print and TV ads - 53.5%
Recall rate of promotional products - 76.1%

Source: Research on the $16.9 Billion Promo Products Industry: Why T-Shirts & Pens Can Out-Do TV & Internet by Hope Hopkins, research analyst, published Feb. 14, 2006

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