Cost Reduction

Competitive Edge worked with one national appliance leader to analyze the replacement cost of consumer premium products to determine the necessity of sending product via a traceable or untraceable method. As a result, the carrier was changed, saving the company an estimated excess of $100,000 in product shipment cost.

Online Training

The better educated sales associates are, the higher level of sales and customer loyalty they produce. The addition of online based training helps motivate sales associates to make an investment in training and offers rewarded for their successful completion of that training through a proven platform. Competitive Edge worked with one such client interested in instituting this type of program. The 2005 program performed at 150% in sales and claims over the maiden program.

Holiday Gifting

Competitive Edge worked with two of its top 5 customers on their holiday gifting programs. Prior to Competitive Edge being involved, both customers had two or more employees who spent a minimum of two months a year selecting and gathering items to include in their holiday gift programs. These gifts were distributed to a total of 5,000 employees, shareholders, analysts, customers, and suppliers every December.

By working with the companies to understand their objectives, corporate cultures, historical programs, and current budgets, Competitive Edge developed customized themed gifting programs that were completely turnkey. Items were researched, procured, warehoused, fulfilled, gift wrapped, and shipped by Competitive Edge. In the process, Competitive Edge showed both companies how to save money, improve the overall perceived value of the gifts, and free up their internal resources for other projects more directly related to their core business.

Sales Incentive Program

One Fortune 100 manufacturer wanted to drive fourth quarter brand sales. By developing an online incentive program that included enrollment, reporting and redemption for its sales associates, Competitive Edge helped the company exceed its goal. With drop-ship fulfillment, no inventory was required. The results? 107.6% performance to goal, 116.3% performance to the previous year, and a project that came in 10.74% under budget.

Brand Protection

A national leader in the appliance industry began to imprint its logo on metallic oval badges, which quickly became a popular icon that employees in the field wanted to imprint on promotional products. Because the badge logo did not convert well for the imprinting process, and the company wanted to protect its trademark, Competitive Edge was contracted to run sample pieces using various imprinting processes. The goal was to protect the company's trademark while finding the processes which best represented the badge logo. Competitive Edge worked with the company's advertising agency to create guidelines used to educate field employees on the proper imprint methods, thereby protecting the company's brand.

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